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Award-Winning Airline Utilizes Tealeaf to Ensure Seamless Online Customer Experience San Francisco, CA, August 7, 2007 - Tealeaf, the leader in online Customer Experience Management (CEM), today announced that Hawaiian Airlines is using Tealeaf CX to provide visibility into the online customer experience. Deployed one month before Hawaiian launched its new industry-leading website in March 2007, Tealeaf provides the airline with an unprecedented 360-degree view of the online customer experience at www.HawaiianAirlines.com. |
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Consistently ranked the #1 airline in the nation for reliability and quality, Hawaiian has always made it a top priority to provide its customers with outstanding customer service. Beginning with the major website overhaul — the most substantial update in several years — Hawaiian is using Tealeaf to track new web features, optimize the enhanced, highly-dynamic features of its site and ensure successful online travel bookings. The airline also uses Tealeaf to better understand consumer preferences and behavior on the site, quickly troubleshoot and continuously improve. |
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"Relaunching Hawaiian's entire website was a major undertaking, especially given the dynamic nature of the site due to each customer's unique travel needs. The insights delivered by Tealeaf remove any 'guesswork,' and ensure that our enhanced online features and functionality are delivered on time and most effectively — just as we expect this airline to perform everyday in the offline world," said Rick Peterson, vice president - marketing and sales for Hawaiian Airlines. "We look forward to continuing to derive a tremendous amount of value from Tealeaf. With the amount of additional incremental booking revenue Tealeaf is helping us produce, we expect the software to pay for itself well within the year." |
"Hawaiian Airlines recognizes that, for today's consumers, the online channel is an increasingly important method of making travel purchases," said Geoff Galat, vice president of marketing and product strategy, Tealeaf. "By using Tealeaf, Hawaiian not only ensured a smooth launch of its new site, but is also displaying a commitment to fully understanding the needs of its customers' going forward."
About Hawaiian Airlines
Hawaiian Airlines, holder of a record 36 consecutive months as America's most punctual airline, has consistently led the nation's carriers in on-time schedule performance and fewest misplaced bags in 2005 and 2006 (as reported by the U.S. Department of Transportation). Consumer surveys by Conde Nast Traveler, Travel + Leisure, and Zagat all rank Hawaiian as the top domestic airline serving Hawaii.
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