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Omniture Expands International Versions of SiteCatalyst to Include Spanish and Korean

Posted Aug 15, 2007
International Growth Fuels Demand for Latest Online Business Optimization Technology

OREM, Utah – Aug. 15, 2007 — Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced the immediate availability of Omniture SiteCatalyst international versions, including the addition of Spanish and Korean to the company’s localized language versions of Japanese, Chinese, French and German. Today’s announcement helps global companies take advantage of the latest on-demand multi-channel data integration capabilities found in SiteCatalyst including increased levels of power and ease-of-use for analyzing, reporting and optimizing multi-channel, online and offline activities.

“Omniture has expanded our product support to additional languages and all major currencies around the world, coupled with our ability to provide in-country training, customer support and service for global businesses everywhere,” said Brett Error, chief Technology officer at Omniture. “With the growth of our international business, Omniture is increasing our ability to service more customers around the world and process billions of transactions, 24-hours a day.”

SiteCatalyst automates reporting for the lifetime value of marketing campaigns by seamlessly connecting end-to-end customer interactions, from online impressions to Web site engagement through to online and offline conversion and sales channels. In addition, campaign value can be further measured by including critical items such as in-store returns or service cancellations to achieve a complete picture of the lifetime value of marketing campaigns.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com